Mumbai: Red FM radio station concluded its hunt for talent with ‘College Ke Tashanbaaz’ season 3. A contest that brings out the unique talents of college going students across 24 cities. The platform aims to bring out the best of the talent from all across the country from the top colleges across Bhubaneswar, Jamshedpur, Guwahati, Patna, Asansol in the East, Jaipur, Lucknow, Kanpur, Allahabad, Varanasi, Indore, Bhopal, Jodhpur, Jabalpur, Chandigarh, Amritsar in the North, Ahmedabad, Rajkot, Vadodara, Surat, Aurangabad, Pune, Nagpur, Nashik in the West.
Establishing a stronger connect with the youth, Nisha Narayanan, COO, 93.5 Red FM said, “With a tremendous response from the audience in tier II markets that was measured in the previous two seasons this platform helps us connects with our core TG in a big way. The concept of this property syncs and defines values that the brand stands for. Our Bajaate Raho! proposition highlights the energy, expression, irreverence of the youth and Tashanbaaz is an extension of that. The main highlight of this activity was to provide a platform to the highly talented youth of our country to express themselves – through dancing, singing or just pure wit!”
The Red FM Canter reached out to the top 10-15 colleges in each city where hundreds of students auditioned in front of the jury comprising of college administration & Red FM RJs. The participants registered through SMS while the selection was based on talent, stage presence and X-Factor.
At the grand finale top 30 shortlisted candidates performed in each city and the winner was chosen by the grand jury consisting of local celebs, college administration and Red FM Primetime RJs.
