Red Fuse Communications has been awarded the prestigious title of being the ‘Best Mobile Media Agency of the year’ at the Indian Digital Media Awards 2014. The agency was bestowed with a 6 award win at a platform that recognizes, celebrates and encourages work in the digital field of advertising and marketing communications, especially internet, mobile, gaming, social media and the blogosphere.
Red Fuse, WPP’s global full service agency, conceptualized and executed winning campaigns for Colgate-Palmolive (India) Limited. The win today further strengthened its mark in the industry and reinforced the relevance of horizontality in today’s diverse communication challenges.
The agency has been awarded for the exemplary projects in the following categories: Gold awards for Best Digital Direct Response Campaign designed for ‘The Great Colgate Pilgrimage’ and Best SEM Strategy for the campaign ‘The Next Door Dentist’.
The campaign for ‘The Great Colgate Pilgrimage’ won Silver in the category Best Campaign Use of Mobile, while bronze medals for work done in the categories of Best Innovation in Mobile Marketing and Best Use of Social Networks. The awards also recognized Red Fuse’ efforts for ‘The Great Colgate Pilgrimage’ and ‘Smile. Camera. Action’ campaigns respectively.
Congratulating the team on this terrific win Ajith Babu, VP-Marketing, Colgate-Palmolive (India) Limited, said, “On behalf of the Colgate team, we would like to congratulate the Red Fuse team for this commendable win. As our partners, they have contributed immensely to innovatively communicate with our consumers. We look forward to many such successful campaigns.”
Elated on this win, Ms. Shubha George, CEO, Red Fuse Communications said, “Complex challenges need the most innovative solutions. In India, Location-based targeting has been used to primarily target people in the metros and has almost always used text messaging or WAP banner. This was the very first time in India a brand had used location-based voice communication and that too to a roaming rural subscriber. Being recognized and awarded on platforms only encourages us to push the limits and strive for more innovations. Red Fuse and our client Colgate-Palmolive (India) Limited work as true partners and the successful results of the new-age full service agency is here to stay.”
The innovative location-based voice communication campaign has drawn national as well international recognition, with the agency winning several awards at global, regional and national events.