RedBeryl™ has introduced the #MakeItBLUE campaign ahead of the India vs Pakistan T20 World Cup match in New York.
The background of the campaign includes New York’s red legacy, which is seen everywhere from Broadway to souvenir T-shirts with its iconic “I ❤️ NY” campaign. Cricket fever strikes the city as Indian and Pakistani fans head to Nassau County Stadium at Eisenhower Park for a thrilling T20 World Cup match on June 9.
On elucidating the #MakeItBlue Campaign, the iconic color of the Indian cricket team jersey, synonymous with immense national pride, has stood the test of time through generations and is often revered as a uniform. As Nassau County Stadium is expected to be awash in blue with Indian supporters filling every corner, the #MakeItBlue campaign seeks to create a global fandom movement. Fans worldwide can lend their support by simply texting the iconic line “I💙 NY” (with a blue heart emoji) along with the tag #MakeItBlue.
Commenting on the launch of the campaign, Manoj Adlakha, Founder and CEO, RedBeryl™ “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl™, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.
Through this campaign RedBeryl™is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.
Here are some of experiences for the distinguished members:
- Premier Seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.
- Hospitality: Complimentary food and beverages will be provided throughout the match
- Networking Opportunities: Access to exclusive VIP areas for socializing and networking
- Personalized Transportation: Private car service to and from the airport or venue
- Exclusive Interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram
- Behind-the-Scenes Access: A guided stadium tour, including access to practice sessions.
- Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the
RedBeryl™ logo
The campaign is conceptualized and designed by DesignAnswers, an award winning design studio in Gurgaon.
Link to the digital campaign –
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