International: Redhill, a Singapore-headquartered full-service global communications agency, has announced the appointments of Marienelle Castelino and Tavy Cussinel as the company’s newest Managing Directors. As part of their new roles, Marienelle will deepen her focus on brand leadership and corporate mandates in markets across Asia-Pacific, specifically Singapore, Indonesia, India, and Cambodia, while Tavy will focus on growing the agency’s education, healthcare, luxury, and lifestyle portfolios.
“I am excited to see the additional growth that Marienelle and Tavy will achieve for Redhill as they build on the excellent work that they have done during their years with us. Despite the pandemic, Redhill has continued to expand and we are ready to push ourselves even further – both in markets and in verticals. I have full faith in our leadership team to steer the wider Redhill family to greater heights as we focus on our end goal – to become the DBS or Singapore Airlines of the communications world,” said Jacob Puthenparambil, CEO and Founder of Redhill.
Marienelle joined Redhill as Regional Director of Strategy in November 2017 and brings over 13 years of experience in brand communications and corporate reputation to the agency. Prior to Redhill, she held client leadership roles for marquee brands like McDonald’s, Pepsi, Mondelez, Coca-Cola and P&G. Having worked with leading organizations and multinationals in Asia, she has received numerous accolades throughout her career from organizations such as The Holmes Report and PRWeek Asia for her work. Currently, she leads teams in Singapore, India, Indonesia, Japan, and Cambodia in serving clients such as Emirates, Cambodia’s Ministry of Tourism, Cotton Brazil, Close Comfort, Sony Pictures Network, and Vistas Media Capital. She will continue to strengthen the agency’s creative capabilities and mentor key talent.
In February 2018, Tavy became Redhill’s Director of Strategic Communications and rose quickly through the ranks. She has spent over two decades working with household names such as Calvin Klein Cosmetics (UK), Parfums International (Europe), Unilever Cosmetics International (Europe), Coty, Rimmel, and Adidas. Previously, she founded and scaled a public relations agency in London, which she sold in 2011 to focus on raising her family. With teams based in Thailand and Singapore, she will continue to manage Redhill’s luxury and lifestyle clients, such as Kimpton Maa-Lai Bangkok, your Skincare, and Style Theory, while boosting the agency’s expertise in healthcare and education.
Marienelle’s and Tavy’s appointments are just two of a slew of promotions within Redhill as the agency expands following a mid-year appraisal cycle. In recognition of their stellar professional performance and their contributions to Redhill’s growth, the following executives were also appointed to new roles:
- Marion Ang and Jaslin Tan – Promoted to Senior Account Manager
- Dipti Jaiswal and Clara Tan – Promoted to Account Manager
- Joseph Ng, Ruth Tan, and Septy Wulandari – Promoted to Senior Account Executive
- Adriana Abidin, Junyi Kuo, and Angelica Muk – Promoted to Account Executive
“At Redhill, we are committed to the development of our employees and building a strong culture of internal growth. Each of these individuals has shown dedication and commitment to the success of their clients and the agency, and I congratulate them on their well-deserved promotions. An agency is only as strong as its team, and as I look at our fantastic Redhill family, I am confident of our success,” said Jacob.
Despite the impact of COVID-19, Redhill celebrated a positive financial year in 2020 and has demonstrated strong growth in 2021 with the addition of 26 team members and 30 new clients since January this year. In that time, Redhill has also won multiple awards in the region; most notably, it was the first public relations agency ever to be recognized in the Enterprise 50 Awards, which is jointly organized by KPMG in Singapore and The Business Times and is sponsored by OCBC Bank.
