Top agency strategists and planners alongside senior executives from brands including Uber, McDonald’s and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness.
The WARC Awards, an international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines will be judged by a team of 54, split into four categories each with its own jury chair.
Among the list of juries Navonil Chatterjee and Sanjay Gupta are the names from India. Navonil is the Joint President & Chief Strategy Officer of Rediffusion India and he is part of the jury team for Effective Content Strategy while Sanjay heads the marketing function in Uber Indi and he is part of the Effective Innovation.
The four categories are Effective Content Strategy, Effective Social Strategy, Effective Social Strategy, Effective Use of Brand Purpose and Effective Innovation.
Effective Content Strategy rewards branded content strategies that can demonstrate a business outcome. The jury chair for this category will be Namita Mediratta – Global CMI Director, Content Centre of Excellence from Unilever.
Effective Social Strategy is a search for the most effective campaigns that link social strategy to business success. Christine Xu – Vice President, Chief Marketing Officer, McDonald’s China has been named the jury chair for this category.
Effective Use of Brand Purpose is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community. Fernando Machado – Global CMO, Burger King has been chosen as the jury chair for this category.
Effective Innovation recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.Dan Burdett – Chief Marketing Innovation Officer EMEA, eBay has been appointed as jury chair for this category.
Lucy Aitken, Managing Editor, Case Studies, WARC, comments: “We have a remarkable line-up of top international talent, from both agencies and brands alike, in pursuit of case studies that best showcase innovative marketing techniques that deliver business results for clients.”
Organised by WARC, the global authority on advertising and media effectiveness, the WARC Awards are free to enter and are open to submissions from any country and communications discipline. There is a $40,000 prize fund for the top winning papers, spread across the four categories.
