India: Regency Ceramics, a ceramic manufacturer, has unveiled a new corporate identity across its products, dealerships, and customer touchpoints. This strategic rebranding initiative aims to harmonize communication and imagery throughout the company’s interfaces. The new logo, inspired by trowel marks on adhesive layers, reflects Pantone’s Color of the Year 2023 – Viva Magenta, symbolizing strength with a nature-inspired red hue.
Regency Ceramics is guided by core values like Design, Innovation, Imagination, and Sustainability, driving a commitment to quality products. The company aligns with an evolving India’s vision, embracing art, design, and style. Through a transformative rebranding after a decade’s hiatus, Regency emphasizes a strong revival. Inspired by Nature and global design expressions, its ‘Natural Tiles’ reflect creativity and consumer focus. With clay, talc, and other natural materials, the brand offers user-friendly products like antimicrobial and cool roof tiles. Emphasizing design and nature, Regency involves women in purchasing decisions. Renaissance-inspired imagery highlights the brand’s evolution.
Satyendra Prasad Naral, Managing Director of Regency Ceramics said, “We recognize that a strong corporate brand is crucial for success in today’s competitive business environment. The new brand architecture is a representation of our commitment to corporate excellence, setting the stage for enhanced trust and recognition among our stakeholders. All customer touchpoints shall be ready with the new brand Identity in time for the launch of Regency’s new range of products.”
Regency’s advanced manufacturing facility in Yanam will meet strict quality standards with innovative 400mm x 400mm and 600mm x 600mm tiles. The company supplies leading government projects and partners with notable corporations like Reliance and Taj. With a focus on sustainability, Regency expands into multiple states, experimenting with eco-friendly water-based inks to reduce environmental impact and toxicity.
Regency’s product portfolio includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics.
