Mumbai: Reliance Entertainment’s Reliance Big Synergy’s new comedy non-fiction series Haasya Da Halla Payega Jaswinder Bhalla on Zee Punjabi, premiered at No.1 spot in the market, recording the highest ratings across all channels and shows in the market. (Source: BARC: Week43, Pun/Cha (U+R), NCCS All:2+, Weekly Impressions in ‘000s)
Speaking on the show’s ranking No.1 in Punjab, Rajiv Bakshi, CEO, Reliance Big Synergy, said “We are thrilled that our show has premiered straight at No.1 spot, and would like to thank the viewers of Punjab for their delightful response. We are equally honored that the show could provide laugh and joy to the audience during these stressful months. To emerge as the market’s No.1 show on launch is a validation of the passion and rigor of our teams, host and artists, and Zee Punjabi’s utmost trust and confidence in our abilities and expertise. The show’s success confirms our mission to create impactful shows and homegrown formats that strengthen our client’s leadership.”
Amit Shah, Cluster Head North, West & Premium Channels, ZEEL said, “We are delighted to see Zee Punjabi continuing to win hearts across Punjab, and achieve new milestones since its launch. The success of Haasya Da Halla Payega Jaswinder Bhalla further highlights the strong connection that the channel has established with the Punjabi viewers, as it further strengthens our position in the market. We are glad to have a partner like Reliance Big Synergy who shares our vision of ensuring that viewers get the best in class entertainment.”
Speaking on the new show launch, Rahul Rao, Business Head, Zee Punjabi said “Our understanding of changing audience preferences during the lockdown showed that consumers are turning towards slice of life content, light-hearted comedies and shows & movies that reflect a spirit of hope and positivity. Hasseyan Da Halla is the perfect mood lifter for viewers and we are extremely happy it became number 1 in its launch week ”
Simmi Karna, VP, Content, Reliance Big Synergy, said “We are delighted with the audience’s response. To emerge as No.1 in a competitive market reflects the teams’ focus and dedication and Zee Punjabi’s strategic ability to identify a great gap in the entertainment space.”
Airing from October 24, a family entertainment show, the keywords that define Haasya Da Halla Payega Jaswinder Bhalla are Lively, Chirpy, Spontaneous, Fun, Inimitable, and Quirky. Airing on Saturday and Sunday, the weekend family show also features the finest range of artists including Mintu, Lucky, Nisha Bano, Gurpreet Bhangu, and a spectacle of celebrity guests.
Reliance Big Synergy has in the past years entertained millions of Indians through the highest-rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa, and more, and has established its leadership in the fiction vertical as well with its range of fiction TV shows and Web series in both Hindi and regional languages.