Mumbai: Anil D. Ambani led Reliance Entertainment known for making blockbuster films also has a licensing and merchandising division that markets and distributes the leading lifestyle brands such as Munchkin, RMZ etc. Munchkin is the world’s most loved baby lifestyle brand and is the No. 1 toddler feeding brand from the US. Munchkin leads the way through innovation and has more than 225 patents.
In less than 2 years of becoming the exclusive licensee to market and distribute Munchkin in India, Reliance Entertainment has ensured that Munchkin is the leading brand on Amazon with YOY growth of 89%.
Steve Dunn, Founder of Munchkin, mentioned, “In two years Reliance Entertainment has achieved what other distributors couldn’t in 5 years.”
At the recently concluded Munchkin annual conference in Cologne, Reliance Entertainment won the coveted ‘Best Global Distributor’ award for 2019, an award that recognized Reliance Entertainment’s initiatives in consumer engagement on social media platforms, on-ground activations and distribution across 1000 retail stores including specialist baby stores such as Mothercare, Toonz Retail & Firstcry. Furthermore, new touch points have been created, with availability at Amusement Parks – Adlabs Imagica, Bookstores – Crossword & Airport Stores.
Oleg Semine, EMEA Export Sales Director, mentioned, “Reliance Entertainment deserves the distributor of the year award due to their hard work, efforts, creative thinking, dedication and management.”
Sweta Agnihotri, CEO Content Syndication, mentioned, “We are proud to be associated with the world’s leading baby lifestyle brand Munchkin and are elated to receive the ‘Best Global Distributor’ award.”
