Mumbai: RENÉE Cosmetics, one of the fastest-growing Indian makeup brands, collaborates with the famous content creator, Khaby Lame for a unique campaign alongside Mouni Roy, Shamita Shetty & others. The popular social media influencer is all set to show Indian Divas to de-clutter their lipstick woes with RENÉE Cosmetics’ FAB 5 in 1 Lipstick. The campaign will be a part of the popular ‘FabyKhaby’ series.
Khaby Lame, an International social media influencer is popular for his simplifying videos with reactions to ironic life-hack videos and mocks them with a straight poker face. He started making these videos during the pandemic and as of 2022 has over 200 million followers across all social media platforms. This partnership will make RENÉE the first Indian cosmetic brand to collaborate with the global social media personality for its marque FAB 5 in 1 product.
Commenting on the collaboration, Ashutosh Valani, Co-Founder of RENÉE Cosmetics said, “Khaby is one of the most influential personalities whose signature video style is the perfect fit to complement our passion for making professional makeup simple and pocket friendly. We believe that Khaby’s ways of simplifying things and showcasing them to the people tie in perfectly with our goal to recreate the FAB 5 in 1 Lipstick to build innovatively creative products.”
Campaign link: https://bit.ly/3M4coLn