Mumbai: RepIndia has roped in Chugh + Toor ‘Chatoor’ as creative heads to closely work with the management team of Archit Chenoy, Ishaan Ahuja and Ayesha Chenoy.
Anoop Chugh joins as creative head, copy; while Neeraj Toor joins as creative head, art – to spawn the creative revolution within the agency.
The duo, popularly known as Chatoor, are reporting into CEO and co-founder, RepIndia, Ayesha Chenoy.
“As an independent agency, one of the largest in the country, we have an appetite to take disruptive decisions. It’s about time Indian advertising realises art/copy can’t have one dad. That is why we have hired two of the best and most exciting dads in Chugh & Toor.”
“This is just the start of a new phase of RepIndia where duos with complementary skills, different viewpoints and different sensibilities create marketing magic,” adds Ishaan Ahuja, Managing Director.
The duo of Chugh + Toor have been working together as a creative team for the past three years. Their last assignment was with Cheil India as creative directors art/copy.
Anoop Chugh brings with him 13 years of writing experience as a journalist, car reviewer, corporate communications lead, creative director and digital media consultant.
“I consider myself an outsider in advertising. That’s why I am under no compulsion to follow the given advertising template,” says Chugh, who doesn’t smoke. “With us, Neeraj and I have brought a new style of multiple-agencies-within-one model. We have created multiple copy-art teams across Rep, which means when we go for a pitch, we go with almost half-a-dozen ideas and not just the big idea.”
Neeraj, who has worked with Webchutney and Digiwasi, is known for his animation production. “Anoop & I believe in quirk and DIY. Pretty much why we love producing and executing most of our campaigns in-house,” reveals Neeraj.