Mumbai: RepIndia has confirmed the appointment of Durgesh Tiwari who joins the leading independent digital agency as a Senior Account Director – ORM. With this strategic appointment, RepIndia is set to further strengthen its stellar online reputation management and social response management verticals.
In his new role, Durgesh will be leading a team of 45+ young and passionate individuals who are responsible for tracking and analyzing consumer sentiment, protecting brand identity on digital, enhancing brand perception and reputation, and handling SEO for reputed clients. Additionally, he will also oversee 24×7 social CRM and will play a leading role in utilizing social intelligence and consumer data to optimize the ROI for clients.
Previously, Durgesh held the position of Group Account Director at Innocean Worldwide India (IWI) for almost three years. He was responsible for client relationships along with content planning, social CRM, brand reputation and influencer strategy for Hyundai Motor India & Hyundai MOBIS India.
He also spent five and a half years at digital agency Interactive Avenues before his stint with Innocean. There, he led the team responsible for managing command centres, social CRM, consumer intelligence and data analytics. He has also worked on major brands like Coca-Cola India, Honda Cars India, OPPO Mobiles, ITC, SONY India, Canon, and UBER, to name a few. Durgesh is a Maths graduate (B.Sc.) with a post-graduate diploma in management (PGDM).
With such an exceptional CV to boast, Durgesh will further cement RepIndia’s stature as one of the best SRM (Social Relationship Management) CRM, (Customer Relationship Management), and ORM (Online Reputation Management) digital agencies in India. RepIndia has been a pioneering force in the popularisation of 360-degree SEO and ORM practices linked with cutting-edge social media strategies to restore and rediscover the identities of 150+ leading brands in both India and abroad. RepIndia has also been instrumental in creating active strategies to manage the reputation of its brands by setting up Command Centres at their clients’ locations to ensure a closer understanding of their operations and deploying an active response team that is effective in creating quick responses, and charting out proactive communication strategies to counter possible reputation crisis.
On joining RepIndia, Durgesh commented, “In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach. I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”
RepIndia CEO, Archit Chenoy, commented about the new team member: “To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself. As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”
