The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing audience. In week 12 the entire news genre grew tremendously, surpassing the GECs in terms of viewership, the week 13 data BARC India ( All Time band, NCCS AB M 22+) Republic TV has seen the maximum growth in market share in the English News Genre. In week 12 Republic TV dominated the market with 33.34% market share and continues to dominate the market with a growing market share of 36.95% in week 13.
The Weekly GTVTs’000 of Republic TV in week 12 were 1962 and increased by 120 to reach 2082 in week 13 of BARC India’s viewership measurement data.
Weekday Super Prime Time
According to BARC India’s viewership data for week 13, (NCCS AB M 22+) Republic TV in the English News Genre has grown significantly on a week-on-week basis. In week 10, Republic TV led the way in the super Prime Time band with a market share of 38%. It has only managed to grow in the consecutive weeks with a market share of 48% in week 11, which dipped slightly to 40% in week 12 and came back with a bang in week 13 with a market share of 55%.
Republic TV’s week 13 market share of 55% is more than the double of its closest competitor.
