The evolution of filmmaking towards driving purposeful narratives for Brands
Brands are transitioning from lengthy explainer narratives to shorter, non-intrusive advertising formats to align with the changing patterns of consumer ...
Tag: Covid-19 pandemic
TRAI allows 10 mins of news broadcasting per hour on private FM stations
The Telecom Regulatory Authority of India (TRAI) released on September 5, 2023 its recommendations on ‘Issues related to FM Radio ...
Simulated Reality: A rising trend to watch
Meta: Simulated Reality League shows many potentials for various aspects of the sports industry, from training to gaming. Prior to ...
Online sales to account for over 25 pc of sales across all major categories by 2026: Report
The Indian online retail market has continued to grow with a spurt during the COVID-19 pandemic. eCommerce surge accelerated the ...
82pc Mumbaikars planning to spend more this festive season while Bangaloreans consider sustainability when shopping: Survey
After two and a half years since the COVID-19 pandemic began, this year’s festive season in India will be the ...
How can marketer create multichannel marketing strategies post Covid
With Covid-19 behind us and with all restrictions easing up, it is hardly surprising that things are returning to pre-pandemic ...
Marketers Adopt ‘Plan Not Panic’ Mantra – positive road ahead for financial brands
The pandemic sent shockwaves across the world and many businesses are still trying to cope with the crisis. Just like ...
India’s furniture industry to touch $40 billion by 2026: Redseer report
The Covid-19 pandemic, no doubt, affected several industries and the furniture industry was among one of them, however, Redseer’s research ...
News18 India launches special campaign urging people to get fully vaccinated
New Delhi: As India speculates the probability of a third wave, immunizing the entire population resonates as the only solution ...
LG Electronics Urges Everyone to Follow Covid-19 Norms Through its New Digital Video Campaign
New Delhi: India’s leading consumer durable company, LG Electronics has launched a new video campaign capturing the initiatives taken by ...
