BARC Data shows Republic TV bigger than all channels put together
Mumbai: Arnab Goswami’s independent global media venture Republic TV has made a historic debut and come out as the numero uno channel, bigger than all English news channels put together in the Indian news space.
Broadcast Audience Research Council (BARC) data dated (06th May to 12th May’2017)Week 19 show that the channel, within hours of its launch, began inching towards beating the leaders in the segment(All India 1 Mn+; NCCS AB Male 22+, All Time bands) with 52% viewership in the first week of its launch. Having been one of the most anticipated channel launches in India, Arnab Goswami’s Republic TV, made a scintillating entrance on May 06, 2017.
With this Republic TV emerge as the undisputed market leader and owe the position to their impeccable understanding of the viewer’s news consumption preferences, and content strategy. Viewers, media analysts and industry experts affirm that the entrance of Republic TV has created a radical shift in the way news is perceived and delivered in the country and the standing was expected.
Republic TV has also created a deep impact beyond television screens and established itself as the digital news tool of India driven by state of art technology. Believing in the power of collaborating with digital, the social and digital media statistics speaks volumes of the authority of the channel.
Analysts also say the competition was bound to react to such dramatic growth of the new-comer in the segment; however, given the method of new-age journalism followed by Republic TV founded by Goswami, climbing to no. 1 was inevitable.
Arnab Goswami, Founder, Republic TV said, “I feel blessed with the love, support and the massive viewership that Republic TV has received. It reaffirms my faith that people watch what they find credible. I am deeply grateful to the people of this country for making Republic TV, the no. 1 news channel in India.”
Vikas Khanchandani, CEO, Republic TV said, “We attribute our success and the channel’s credibility, strong line-up of experienced journalists led by fantastic leader and managing editor.Our cohesive & motivated team has worked tirelessly to get us here. Content is king and differentiated content is God and Republic has managed to connect with audiences across age profiles which differentiates us from all the rest in the genre.”
In terms of Impressions 000s Republic TV has scored 2117 (Impressions 000s) in All India (U+R):NCCS AB: Males 22+ Individuals. The Market leader until last week, Times NOW, has scored 1148 (Impressions 000s) and stood at No. 2 in the ratings chart. NDTV 24×7 was a faraway no. 3 with 352 and India Today at no. 4 with 350 while CNN-News18 was at no. 5 with 315 impressions 000s.
The leadership of Republic TV when compared with other News Channels in English News Space transforms in to a difference of 536% greater than India Today, 648% greater than NDTV; 111% Greater than Times Now
| Channel | Market Share (%) | Ranking | % Greater than | |
| India 1Mn+ | Republic TV | 51.9 | 1 | |
| Times Now | 24.6 | 2 | 111% | |
| India Today Television | 8.2 | 3 | 536% | |
| NDTV 24×7 | 6.9 | 4 | 648% | |
| CNN News18 | 6.6 | 5 | 681% | |
| News X | 1.8 | 6 | 2809% |
(Source:- BARC | Market:-India 1 Mn+ | Target Group:- NCCS AB Male 22+ | Period:- All Time bands)
Republic also commands 60% Viewership in Super Prime Time
| Channel | Market Share (%) | Ranking | % Greater than | |
| India (Urban+Rural) | Republic TV | 59.7 | 1 | |
| Times Now | 17.1 | 2 | 248% | |
| India Today Television | 10.3 | 3 | 480% | |
| CNN News18 | 7.6 | 4 | 681% | |
| NDTV 24×7 | 4.4 | 5 | 1240% | |
| News X | 0.5 | 6 | 10466% |
(Source: – BARC | Market:-India (U+R) | Target Group:- NCCS AB Male 22+ | Period:-2200-2300)
Between 9 PM to 11 PM channel enjoys 56% Viewership
| Channel | Market Share (%) | Ranking | % Greater than | |
| India 1Mn+ | Republic TV | 56.2 | 1 | |
| Times Now | 22.9 | 2 | 146% | |
| India Today Television | 8.4 | 3 | 572% | |
| CNN News18 | 6.0 | 4 | 842% | |
| NDTV 24×7 | 5.7 | 5 | 879% | |
| News X | 0.9 | 6 | 6292% |
(Source: – BARC | Market:-India 1Mn+ | Target Group:- NCCS AB Male 22+ | Period:-2100-2300
