Mumbai: Creative, communication and design agency, Rickshaw, announces the appointment of leadership to its newly formed design cell. Bidisha Roy Chowdhury will head the unit. She is joined by JaideepThackeryto kick-start its operations. Bidisha will drive the overall growth of the unit in terms of revenue and play a critical role in strategic decision making process.They will be reporting to Rickshaw’s management- MahuaHazarika and SuhasParab.
A graduate from RachanaSansad Institute of applied art, Mumbai, Bidisha comes with 11years of experience with previous stints at Interface communications and Contract advertising, Her portfolio boasts of international exposure at Mojo advertising and design- Dubai. She has worked across sectors and on a wide array of brands like Shoppers Stop, DNA, Asian Paints, Navneet, Mont Blanc, DXB Airports, Quest Arabia &The Address group of hotels.
Speaking on her appointment, Bidisha said, “I have had an immersive brand building experience, working on several international luxury brands which I would certainly like to leverage while spearheading the design cell at RickshawDesign & Communication. Good design is one that is a solution to a problem and which stands the test of time. I have always admired the works of Stefan Sagmeister andNoma Bar. Their thinking is inspiration. I have always appreciated Rickshaw’s work ethics and being a part of this family is a pleasure. I am looking at a long term and fulfilling stint at Rickshaw dotted with some exciting work ahead.”
Armed with 8years of experience in advertising and design, Jaideep has been a part of agencies such as JWT, Contract Advertising and Oglivy& Mather in Mumbai. Much like Bidisha, Jaideep too followed his experience at home with international exposure while pursuing a course in graphic designing in London. His client list includes names like Nutrine Confectionery, World Gold Council, D’Decor, Shoppers Stop, Asian Paints, Medimix and Senco Jewellery.
Talking about his new stint Thackery said, “I’ve always been passionate about design and art direction. Love for design and hunger to prove myself further got me to Rickshaw Design & Communication. It has been a fantastic experience working on accounts such as Mahindra, High Street Phoenix, Palladium& Future Consumer. I’m looking at working on interesting projects and be instrumental in leveraging brands through effective design solutions”.
MahuaHazrika, Partner, Rickshaw, stated, “We are thrilled to have Bidisha and Jaideep on board. It’s not easy to find diverse and talented individuals these days. We are very lucky that we could align ourselves right at the start of our design operations because leadership of this unit is the backbone and I can safely say that our clients are in good hands”.
Rickshaw is a small and furious communication and design agency which combines creative and strategic skills towards brand storytelling and brand building. Since inception in 2010, Rickshaw has charted a consistent year on year growth with current team strength of over 40 people and a diverse client list that boasts of names like Phoenix, Standard Chartered Bank, Viacom18, Mahindra Adventure, Future Lifestyle, Asian Paints, Raymond Home and Faces among others.