Volunteer-based zero-funding organisation Robin Hood Army (RHA) has embarked on a campaign themed #MissionSwades as part of its ongoing fight against hunger.
On the occasion of Independence Day this year, #MissionSwades will see the RHA serving 10 million meals in 1000 villages. Volunteers in each city will adopt between two and five villages within a 50 km radius. The mission will also focus on establishing a long-term outreach to rural India by building food, logistics, and mobilisation networks to ensure that hundreds of villages get a constant supply of rations through the cities every month.
Monk Entertainment (Monk-E), billed as a creator-first digital media company, has pledged to lend support to RHA. Monk-E will ensure that #MissionSwades reaches people across India and garners support and volunteers from each region.
Akshat Jain, leading #MissionSwades from India, said, “The largest pockets of hunger lives in the roots of our country – our villages. If we have to fight hunger at scale, focusing on rural India has to be the next base. We are excited to build towards this mission with #MissionSwades.”
“For Monk Entertainment, it is a heartwarming opportunity to serve our country in association with the Robin Hood Army. We are delighted to help amplify the message of #MissionSwades to the farthest corners of our country and in doing so, ensure to raise awareness and onboard more volunteers for a good cause. We are extremely honoured and delighted to serve the underprivileged of our country and play a small role in Robin Hood Army’s mission,” said Viraj Sheth, CEO and Co-Founder, Monk Entertainment.
In nine years, RHA has served food to 122.8 million people across 403 cities globally through a team of 2,30,000 volunteers. The team which is now a Harvard case study, has a strict no-funds approach and scales up through social media and partnerships.
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