Mumbai: Roopa Sharma from Netflix has joined Disney+ Hotstar as Director – Marketing. Sharma will be focused on social media marketing for the subscription business.
“After nearly five years, my journey at Netflix comes to a close. From being the first employee focussed on India to being part of a 150-person team, the journey was incredible. I’m grateful to have contributed to the India growth story and worked with some of the brightest minds in tech and entertainment but mostly to have been nurtured by leaders like Jessica Lee and Jonathan Friedland,” Sharma said in a LinkedIn post.
“While I look upon my journey with utmost pride, I’m excited for my next play at Disney+ Hotstar. I’m happy to be part of a team that’s shaping how the next 100MM Indians watch television. On to the next rocketship!”
Roopa Sharma is a seasoned consumer tech and entertainment marketing executive with over nine years of experience working with international brands across India and APAC.
Part of the core marketing team that launched Netflix in India and APAC in 2016 and has since led creative marketing campaigns such as Sacred Games, Narcos, House of Cards, Life without Netflix, Ludo and over 30 originals series and films titles.
She has also been part of the MTV digital revolution story leading editorial and publishing and has a background in moment and brand marketing. She has also been a part of Reliance Broadcast network as Programming Associate.