To bolster its influencer marketing outreach in the fast moving consumer goods industry, the RP-Sanjiv Goenka Group has appointed KlugKlug, an influencer marketing tech SaaS platform.
RPSG Group has a diverse business portfolio encompassing power and energy, carbon black manufacturing, FMCG, retail, IT-enabled services, media and entertainment, infrastructure, and education.
Kalyan Kumar, CEO and Co-founder, KlugKlug, said, “The KlugKlug family is very excited to join hands with RPSG (FMCG) to drive their influencer marketing initiatives, a new focus area for them. Through a data-driven approach, we have harnessed the power of precise influencer searchability, enabling RPSG (FMCG) to connect with influencers who can authentically convey their brand’s story and drive sales. The role of luck is getting lesser everyday with the role of this happy tech of ours.”
New Delhi-based KlugKlug specialises in providing data-driven solutions for influencer marketing decisions. The collaboration with KlugKlug is to allow RPSG identify and partner with the most suitable influencers who can effectively communicate their FMCG brand messages.
Deepak Pant, Vice President Marketing – Personal Care, RPSG Group, said, ‘’RPSG evaluated KlugKlug and having seen its capabilities and testimonials from leading brands and e-commerce platforms, we decided to onboard KlugKlug after being convinced about how it can help RPSG scale its IM efforts with data-led optimisation. Audience-based filtering of influencers towards ROAS was an eye-opener. KlugKlug insights will be invaluable in helping us build our influencer scale-up programme.”
With KlugKlug’s insights, RPSG hopes to achieve significant efficiencies in its influencer marketing campaigns, and do away with audience losses of 20 to 80 pc that most brands currently face, informed an official statement.
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