MUMBAI: RR Kabel has announced the partnership of its FMEG brand RR Signature with the UP Warriorz team participating in the upcoming Women’s Premier League (WPL) 2025. As the team’s principal sponsor, RR Signature’s logo will feature on front of the team’s jersey.
This strategic collaboration provides brand RR Signature manufacturing Fans, Lights & Appliances (Air Coolers, Room Heaters, Water Heaters & Irons) with significant mileage on a national platform, allowing the brand to engage with a diverse audience to further strengthen its position in the Industry. It aims to amplify RR Signature’s presence while aligning with the excitement and spirit of WPL and the UP Warriorz.
Vivek Abrol, CEO – Consumer Business (FMEG), RR Kabel, said, “RR Signature’s brand proposition is “Aap Ke Kaam Ki Baat” – a promise to create and deliver relevant consumer centric product innovations. This association is another step forward to be closer to our consumers – the millions of supporters of UP Warriorz. As the first progressive brand in our industry to be a Principal Sponsor of a major cricket team, we want to showcase our ideology to do what no other brand has done and to reach the ultimate top spot, an ambition which we share with our partner UP Warriorz”
Jinisha Sharma, Director – Capri Sports said, “We’re excited to welcome RR Signature as a partner who recognises the momentum in women’s sports. Our visions align in reaching new audiences and building a stronger presence in this space. With their support, we’re looking forward to taking both the UP Warriorz brand and this partnership to the next level.”
The partnership with RR Signature aims to further reinforce the franchises position as a team that values strength, innovation, and perseverance.
RR Signature, FMEG brand of RR Kabel, has product offerings in Fans, Lights and Appliances categories straddling across premium, mid and mass range catering to consumers with diverse needs. It has an Omnipresent channel play across consumer touch points – General Trade, E- commerce & B2B.
