Gurgaon: In a strategic move that blends purpose with star power, Saatvik Green Energy Limited (SGEL) has announced the appointment of Bollywood superstar Kartik Aaryan as its official Brand Ambassador. The collaboration marks a pivotal moment for SGEL as it amplifies its mission to promote clean, self-reliant, and sustainable energy solutions across India.
What began as an impromptu conversation among SGEL’s top leadership—including Neelesh Garg (Chairman & Managing Director), Manik Garg (Managing Director), and Prashant Mathur (Chief Executive Officer)—soon evolved into a decision grounded in shared values.
“We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose,” said Neelesh Garg, CMD of SGEL.
Known for his relatable persona, grounded storytelling, and massive youth appeal, Kartik Aaryan is seen as a natural fit for the brand’s evolving identity. His journey reflects SGEL’s core values—authenticity, resilience, and a commitment to a better tomorrow.
“As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow,” said Manik Garg, MD, SGEL.
Expressing his enthusiasm, Kartik Aaryan shared, “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity—it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”
The announcement positions SGEL not just as a clean energy player but as a brand with cultural relevance—one that connects with today’s youth through both purpose and personality.
“Kartik represents the new India—ambitious yet authentic. He’s not just a youth icon—he’s a believer. In ethics, in effort, in empathy,” said Prashant Mathur, CEO, SGEL.
