Tata Play Binge, an OTT aggregator app, has launched a campaign titled “Bachcha Bachcha Janta Hai” featuring Saif Ali Khan and Kareena Kapoor Khan in relatable, slice-of-life characters.
In the two films released by the brand, the duo is seen discussing the essence of the app’s offerings, which provide access to content from 27 OTT apps, including movies, shows, news, games, and more, all on one unified platform.
The first film features Saif Ali Khan and Kareena Kapoor Khan in musical mentor roles. In the film, Saif asks Kareena where he can watch the show Maharani. The kids respond in unison, stating that it can be streamed on SonyLiv, which is included in the Tata Play Binge package. The kids also proceed to mention the other offerings available on the app.
https://youtu.be/1QMmiRR_W3Y
In the second film, the duo takes on the roles of police officers. Saif asks Kareena where he can binge watch “Arya”. In response, the kids who are playing cricket nearby join in and inform them that it can be binged on Disney+ Hotstar, which is part of the Tata Play Binge subscription.
https://youtu.be/W_b7x7wjBq0
Harit Nagpal, MD & CEO – Tata Play, said, “Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT. With Binge, you pay only once for the family’s consumption of content from 22 apps for Rs 249 per month and 27 apps for Rs 349 per month and access all the content from these apps on one app, arranged as per your language and genre preference.”
Sharing her experience working with the brand, Kareena Kapoor Khan said, “It is incredible to see Tata Play Binge changing the game when it comes to OTT viewing. This marks a new dawn for entertainment streaming!”
Saif Ali Khan said, “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge’s journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be.”
