House of Pataudi has unveiled its brand campaign featuring actors Saif and Soha Ali Khan showcasing ensembles that showcase a legacy of craftsmanship. The House of Pataudi’s Autumn-Winter ‘23 collection, Koh-i-noor, is available on Myntra.
The collection takes inspiration from the renowned history of the Koh-i-noor diamond and draws a parallel to the journey of the House of Pataudi brand.
The campaign is designed to enable shoppers to experience the various tenets of the brand, including crafts such as chikankari, zardozi, tilla, and brocade, colours carefully chosen for different occasions, and textiles such as velvet and chanderi, as well as silhouettes that are modern, understated and distinctive.
The film showcases the brand’s offerings which include Sherwanis, Kurtas, and Kurta sets and it closes with Khan welcoming viewers to the House of Pataudi, inviting them to ‘experience royalty’ through fashion.
Actor Saif Ali Khan said, “House of Pataudi is a reflection of my personal style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations. It’s a brand crafted with passion, and we aspire to share this experience with fashion enthusiasts across the country.”
Creative Credits:
Executive Producer: Brendon Benjamin
Producer: Aditya D’Cruz
Director: Disha Rampal
DOP: Gorkey Patwal
Production House: Valeum
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