Mumbai: Naarica, a brand in the menstrual hygiene space, has announced a strategic partnership with badminton icon Saina Nehwal, who will join the company as both an investor and brand ambassador. This collaboration marks a significant milestone in Naarica’s mission to redefine intimate wear and increase access to sustainable, high-performance menstrual care solutions for women across India.
Naarica is addressing the widespread challenge of outdated and impractical menstrual hygiene products by offering revolutionary, eco-friendly, and comfortable intimate wear. Combining international design with Indian manufacturing, the brand is committed to providing women with high-quality products that eliminate the need for compromise on comfort, convenience, or sustainability.
Despite a rapidly growing menstrual hygiene market, which is projected to grow at a 16% CAGR, with an estimated market size of $522 million by 2025, nearly 50% of menstruating women in India still lack access to proper sanitary products. Naarica aims to bridge this gap by offering sustainable and hygienic period care solutions, ensuring that every woman can access products that are both practical and comfortable.
Saina Nehwal expressed her enthusiasm about the partnership, saying, “I am proud to partner with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.”
Shruti Chand, Founder of Naarica, added, “Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, and her advocacy for our product will help us reach diverse demographics and educate audiences on absorbent sanitary care as essential hygiene products. This partnership will enable us to enhance our product offerings, scale our operations, and expand our outreach to underserved communities.”
Naarica, which is the only German lab-certified anti-bacterial alternative to traditional pads in India, is revolutionizing menstrual hygiene with its innovative and sustainable solutions. Its period underwear is designed to empower women with comfort, safety, and convenience. The brand follows a simple yet powerful mantra: USE. WASH. REPEAT, ensuring an eco-friendly, cost-effective, and reliable menstrual care solution.
Built in France and backed by rigorous scientific standards, Naarica is setting new benchmarks in India’s growing sanitary care market. The brand also nurtures a thriving community of “Naaris”—women who challenge norms, embrace change, and inspire others.
