Delhi: After a historic inaugural season that redefined motorsports in India, the Indian Supercross Racing League (ISRL) has announced that Bollywood megastar Salman Khan has joined as its official brand ambassador.
With his immense popularity, passion for motorcycles, and deep connection with fans across generations, Salman Khan’s association with ISRL marks a game-changing moment for Indian motorsports. His endorsement will help propel Supercross into the mainstream, making it one of India’s most thrilling sporting spectacles.
With this landmark partnership, Salman Khan steps into the world of motorsport endorsements, leveraging his pan-India appeal to bring Supercross to millions. His presence at select races, active involvement, and enthusiasm for high-adrenaline sports will make ISRL bigger, more entertaining, and more accessible for families and fans nationwide.
“I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we’re set to make Supercross a household name in India and elevate our riders to the global stage,” said Salman Khan.
With ISRL Season 2 set to launch in October 2025, the league is gearing up for an even more exhilarating season. The inaugural season saw over 30,000 fans in attendance and 11.5 million viewers in just three days of broadcast—a global record for Supercross.
“Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. ISRL has firmly placed India on the global motorsports map, and this collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination,” said Veer Patel, Managing Director, ISRL.
Vikram Tanwar, Co-founder of UBT (Salman Khan’s talent management company), added:
“We witnessed the immense success of ISRL Season 1, with top Indian and global riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan’s appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.”
ISRL’s inaugural season was a massive success, featuring 48 top riders from around the world, including international legends Jordie Tixier, Matt Moss, and Anthony Raynard. Team BigRock Motorsports, led by India’s Dakar pioneer CS Santosh, emerged as champions, setting the bar high for Season 2.
“Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans, we will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage,” said Eeshan Lokhande, Co-founder and Director, ISRL.
