Mumbai: Salt Brand Solutions has won the Social Media Mandate for London Dairy India, a premium brand of ice creams, with a global presence in over 31 countries.
London Dairy, an established market leader in the premium ice cream segment is known for its products that boast of unique innovative flavors and creamy textures.The brand has been regularly reinforcing its premium position in India with innovations that are not only sensitive to the consumers’ discerning requirements but also continually shape the category.
The mandate given to Salt Brand Solutions includes managing London Dairy’s digital communication and social media presence in India.This collaboration will focus on co-creating a content forward strategy to help the brand reinforce their connect with consumers and drive awareness about their premium of offerings.
Speaking on his win, Siddhartha Singh, CEO of Salt Brand Solutions said, “We’re ecstatic to be associated with London Dairy. We are confident that we will help them in reaching out to their target audience and establish London Dairy as a premium brand of ice creams.”
Prashant Sarwade, Marketing Head, London Dairy said, “We are looking forward to this association with Salt and we hope to create new & unique connect with our audiences over social media.”
