Bengaluru: Samaaro, an AI-powered event marketing platform that helps enterprises turn events into revenue, has raised USD 500,000 in a pre-series A funding round led by Inflection Point Ventures. The round also saw participation from Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, Sagar Narola, Suryansh Jalan, and Gautam Kumar.
The funds will fuel Samaaro’s go-to-market expansion in India and the UAE, boost brand visibility, and advance its AI-driven product capabilities. The startup, which works with leading multinational corporations including Modon Properties, Apex Group, and ICICI Lombard, has earned an impressive 4.9 NPS from its clients.
Vikram Ramasubramanian, Co-Founder of Inflection Point Ventures, said, “As the digital world evolves and sophisticated tools are integrated into a wide range of products and services, the event marketing sector remains overlooked by it. Events are an integral part of any brand’s marketing strategy but demand heavy labor, fragmented tools, and still leave teams with limited visibility and overspending. Samaaro has recognized this unique opportunity and has capitalized on the same by integrating smart automation to empower teams not just to host events but also to maximize participation. By automating promotions, driving registrations, enhancing engagement, and streamlining operations, Samaaro helps marketing teams deliver impactful events while maximizing ROI.”
Purnank Prakash, Co-Founder & CEO of Samaaro, added, “At Samaaro, we are reimagining how enterprises run events by making them smarter, data-driven, and directly tied to revenue. The support from this round will allow us to double down on AI-led product development and expand our reach in global markets. Our mission has always been to solve the chaos around event marketing and give enterprises the clarity and control they need to scale with confidence.”
Since its inception under parent company Tacnik Technology, Samaaro has hosted over 2,000 events, engaging more than 10 million participants across 40 countries, and has partnered with organizations such as the Ministry of Housing and Urban Affairs, Varun Beverages, and multiple Fortune 500 companies.
The platform empowers brands to drive measurable business outcomes by targeting the right audience, running omnichannel promotions, automating attendee engagement, streamlining on-site operations, capturing and qualifying leads in real-time, and integrating seamlessly with CRM systems to track ROI.
With over 3.5 million companies worldwide that could benefit from event marketing, Samaaro is targeting enterprises where events are a core marketing strategy – a segment representing a $10 billion global market projected to reach $24 billion by 2029.
