Chennai: In a significant move to reshape India’s menstrual care landscape, actor, wellness advocate, and entrepreneur Samantha Ruth Prabhu has joined ZOY, a holistic menstrual and feminine health brand, as Co-Founder alongside founder Maheshwari Moorthy. Together, they aim to redefine menstrual health by introducing wellness-driven, healing-focused products designed to empower women.
This partnership reflects Samantha’s expanding focus on wellness entrepreneurship. Known for her openness about her personal health journey and commitment to mindful living, fitness, and clean choices, Samantha’s association with ZOY represents a natural extension of her advocacy for healthier lifestyles and women’s empowerment.
India’s menstrual hygiene market, projected to reach $1.3 billion by 2030 (12% CAGR), continues to be dominated by plastic-heavy and chemically processed products that have been linked to fertility issues, PCOS, UTIs, and chronic discomfort. ZOY is disrupting this space with a differentiated portfolio, including:
- Medicated Strip Sanitary Napkins with nine functional health benefits, from rash prevention to UTI healing.
- Herbal Strip Sanitary Napkins infused with seven potent herbs to ease pain and promote balance.
- India’s First Snow Lotus Therapy Pad, a patented innovation to regulate cycles, support PCOS management, and detoxify the uterus.
- Sustainable Period Solutions such as reusable period panties and eco-friendly menstrual cups.
Speaking on the vision behind the brand, Maheshwari Moorthy, Founder of ZOY, said, “ZOY was born out of the belief that menstrual health must never be compromised. For decades, women have been using products that damage their well-being. At ZOY, we are rewriting that story—creating menstrual solutions that are safe, nurturing, and wellness-driven. Having Samantha join as Co-Founder strengthens our mission. She brings not only influence but authenticity, given her personal wellness journey and commitment to clean living.”
Adding her perspective, Samantha Ruth Prabhu, Co-Founder of ZOY, shared, “Wellness has been at the core of my personal journey—whether it’s through fitness, mindful nutrition, or embracing clean, conscious living. Partnering with ZOY is an extension of that path. For me, this is not just about menstrual care, it’s about rethinking women’s health as a whole. I want women to feel empowered to make informed, healthier choices about their bodies. With ZOY, we are building a brand that is toxin-free, holistic, and designed to create a real shift in how women experience their cycles.”
Beyond its product innovations, ZOY is building a wellness movement, not just a hygiene brand. Its Zoypreneur Affiliate Program empowers women to champion menstrual health in their own communities while fostering financial independence. The brand is targeting a pan-India footprint within 24 months through direct-to-consumer platforms (www.zoycare.com), e-commerce tie-ups, and offline retail presence.
