Online stockbroker Samco Securities has launched its campaign titled #ScanASwastik to redefine the Muhurat trading experience and change the way people perceive the Swastik symbol.
The campaign has been conceptualised by Dentsu Creative, and OOH agency from dentsu Posterscope.
As Diwali approaches, the tradition of decorating homes with the Swastika symbol is a well-known practice in Hindu households. This symbol represents the promise of good fortune and prosperity, closely intertwined with the much-anticipated Muhurat Trading during Laxmi Pooja. Samco’s logo itself resembles a Swastika, making this campaign an ideal platform to embrace and promote this symbol of prosperity, particularly during the auspicious Diwali and Muhurat Trading period.
At the core of the campaign is an Augmented Reality (AR) filter, which, when pointed at any Swastika symbol grants users access to valuable trading tips and insights on stocks to consider during Muhurat Trading. It also displays a message, offering motivation and guidance for individuals in their trading decisions.
https://www.samco.in/scanaswastik
The Indian stock market remains open for an hour on the day of Laxmi Puja for Muhurat trading as it is considered auspicious to invest on this day, and also to start something new.
To raise awareness about the significance of Muhurat Trading, the Samco also released a digital film where the host goes around asking people whether they trade in the stock market, what is the significance of Muhurat Trading and how should one trade.
Ajay Dusane, Chief Growth Officer, Samco Securities said, “We are excited to introduce our Muhurat Trading campaign for Diwali, blending tradition and innovation. Our Web AR filter will make this festive season unforgettable. With a Swastika-inspired campaign, an important element of our brand logo, our AR filter simplifies trading for all, offering expert guidance. We are addressing the need for guidance in Muhurat Trading, using the Swastik to simplify and enhance the experience for our users’ wealth creation journey.”
Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We have teamed up with Dentsu Creative to bring a revolutionary idea for Samco Securities, using technology to amplify the significance of Muhurat trading. Our innovation, linking the Swastik with Samco, showcases the timeless tradition of auspicious Mahurat trading moments. Together, we celebrate the spirit of prosperity.”
Giamaria Fernandes, Executive Creative Director, Dentsu Creative India, and Hassnain Kurreshi, Creative Director, Posterscope India added, “Emphasising the significance of Samco’s logo, which resembles a Swastik, we recognised a unique opportunity to embrace this symbol of prosperity. Particularly with Diwali and Muhurat Trading approaching, we conceived the idea of an augmented reality (AR) filter. This AR filter allows users to scan any Swastik and gain access to valuable Muhurat Trading insights, eliminating the need to seek advice from others. In doing so, it simplifies the process of prospering with Samco, providing traders and others with convenience and empowerment during this auspicious time.”
Credits
Brand: Samco Securities Limited
Founder & CEO, Samco Group – Jimeet Modi
ED & President – Nilesh Sharma
Chief Growth Officer – Ajay Dusane
Agency: Dentsu Creative India
President (West & South): Indrajeet Mookerjee
Chief Creative Officer (West & South): Surjo Dutt
Executive Creative Director – Giamaria Fernandes
Group Executive Creative Director – Ajeet Shukla
Brand Strategy Director – Chinmay Karandikar
Creative Director copy – Ameya Mone
Creative Director – Rutul Mistry
Group Head copy – Mitesh Mahadik
Associate Creative Director Art – Hemant Sarpotdar
Group Director Account Management – Prashant Motwani
Senior Account Director – Perma Dsouza
Associate Vice President – Production – Rakesh Bairwa
Senior Lead Developer UI – Rahul Sharma
Agency: Posterscope India
Managing Director – Imtiyaz Vilatara
Creative Director – Hassnain Kurreshi
Associate Vice President – John Baretto
Account Director – Anu Daniel
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