Global marketers industry body the World Federation of Advertisers (WFA) has announced new leadership in Asia.
Sameer Desai, head of consumer healthcare for Asia, Latin America, Middle East and Africa at Mundipharma, has been named vice president for the region.
He replaces Unilever’s Rahul Welde, who has served the WFA since 2009. Welde will continue to have some involved in an ambassadorial role for WFA in APAC.
Desai will serve a one-year, renewable term with a brief to raise the profile of WFA and build the network.
WFA has also announced a number of new executive committee members, including Nicki Kenyon, VP of digital and marketing transformation, APAC, Visa.
