Mumbai: d’hybrid, a new age content-led discovery platform born with the idea of providing the urban audiences with curated content around fashion, grooming and lifestyle is all set to uplift the spirits amid the gloom of the second wave of covid-19, with the launch of its first ever campaign, d’hybrid playoffs. Television actor and Sports presenter, Samir Kocchar has been roped in as the face of the campaign, who has been seen promoting the IP on his Instagram. The campaign is supported by grooming partner – LetsShave, fashion partner – Jack & Jones and lifestyle partner – Svami.
Designed around the new age consumers and their everyday habits of content consumption in ephemeral format, d’hybrid playoffs will allow consumers to participate in as many as 30+ quizzes that started on 12th June until the finals of EuroCup July 12, 2021,answering fun questions around the game, the teams, the players and their lifestyle; standing a chance to win some cool merchandise and products from the partner brands.
A football fan himself, Samir is elated to be partnering with d’hybrid to kick-start the campaign and has also been promoting the campaign on his social media platform, inviting consumers to participate in the contests being run by the brand.
Commenting on the campaign, Kapil Batus, Founder and Creative Director, d’hybrid said,”With the current challenging times, we understand that the football frenzies will be missing going out to clubs and watching the match with their friends. So we thought of coming up with an IP which would be agnostic to the sport and would keep the viewers engaged during the season. We wanted to give them an opportunity to know more about their favourite players and teams. We are very grateful for the partners we have on board for this campaign and are very excited to announce Samir as the face of d’hybrid playoffs.”
Commenting on the partnership, Samir Kochhar, face of PlayOffs campaign, said“It was great to work with Kapil and d’hybrid team and I know the amount of research and work that they have put in to get it going. I have been using this app for a few days and it seems to be really productive. I think this product has great potential in the Indian market and the d’hybrid playoffs IP integrates fashion and sports in a really quirky way. That’s the core thought that I went ahead with to be the face of this campaign. The app is really cool and fun to use. It is interactive and self-learning, packed with a User Interface that has a rich global appeal. It was an absolute pleasure to be on board with an app with such tremendous promise. I think it’s gonna be a one-stop-shop for all that one needs. Play along get your friends on the app and enjoy the ride.”
