New Delhi: Publica by IAS, the Connected TV (CTV) ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics.
Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively. Samsung Ads is leveraging Publica’s award-winning ad server and unified auction technology to drive yield, maximize CTV ad revenue, and deliver a superior customer viewing experience.
Publica’s technology also allows Samsung Ads to offer advertisers access to premium CTV inventory on Samsung TV Plus, the company’s free ad-supported TV (FAST) service featuring 700 channels in the U.S. and 3,500 channels worldwide—more than any other major FAST platform. Samsung TV Plus is the #1 streaming service on the world’s #1 TV brand, reaching more than 88 million monthly active users.
“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility and enhanced functionality,” said Joe Melaragno, Head of Channel Sales, Samsung Ads. “We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers.”
Publica provides Samsung Ads with a suite of advanced solutions, including:
- Advanced Ad Serving: Enabling granular controls to target, optimize and deliver a TV-like ad experience with digital precision and transparency.
- Advanced Ad Pod Decisioning: Slot-level targeting to guarantee premium placement, category exclusivity, and optimized frequency management.
- Unified Auctions: Built on the OpenRTB 2.6 framework, enabling centralized demand management and revenue optimization.
- Seamless Ad Experience: Intelligent pod construction that ensures linear TV-like ad breaks, improved engagement, and greater brand suitability controls.
“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience,” said Cameron Miille, CRO of Publica by IAS. “As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory.”
Samsung Ads first partnered with Publica in 2020 for demand-agnostic CTV ad serving and unbiased access to more than 50 demand platforms.
