Santoor Sandal & Turmeric tops Most Aired Campaign list, Apple Iphone 11 Pro is Most Liked Campaign: Chrome Optimal+ Wk 1

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 1. The report categorise the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Most Aired:

Chrome Optimal+ data reveals that some of the slots in most aired ads category were occupied by fresh players in week 1. New entrant Santoor Sandal & Turmeric tops the chart followed by Trivago, which has jumped up from the 4^th spot last week. Almond Board of California hasn’t shown any change in position and is still on the 3^rd spot. For the 4^th spot we have new entrant, we have Colgate Dental Cream and Surf Excel Easy Wash is on the 5^th spot as last week.

Most Watched:

There has been a change in pecking order of Most Watched Campaigns of this week as Apple Iphone 11 Pro commercial secures the top spot in this category, followed by new entrant Redmi Note 8 Pro on the 2^nd spot. Indigo Polymer Putty which was on the first spot last week has been moved down to the 3^rd spot this week. Tata Altroz which was on the 5^th spot last week has showed a slight growth and moved up to the 4^th spot this week and new entrant Pampers Baby Dry Pants is on the 5^th spot this week.

Most Liked:

Campaigns by previous week players namely Surf Excel Easy Wash, Trivago, Everest Tikhalalwere swept away by new entries in this week. Ad Campaign by Kalyan Jewellers captures the leadership spot followed by campaigns of Tide Ultra and Vivo V17 in 2^nd and 3^rd positions respectively. Surf Excel Easy Wash seizes  4^th place while Lux Toilet Soap manges to occupy 5^th slot in this Week.