Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 1. The report categorise the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ data reveals that some of the slots in most aired ads category were occupied by fresh players in week 1. New entrant Santoor Sandal & Turmeric tops the chart followed by Trivago, which has jumped up from the 4th spot last week. Almond Board of California hasn’t shown any change in position and is still on the 3rd spot. For the 4th spot we have new entrant, we have Colgate Dental Cream and Surf Excel Easy Wash is on the 5th spot as last week.
There has been a change in pecking order of Most Watched Campaigns of this week as Apple Iphone 11 Pro commercial secures the top spot in this category, followed by new entrant Redmi Note 8 Pro on the 2nd spot. Indigo Polymer Putty which was on the first spot last week has been moved down to the 3rd spot this week. Tata Altroz which was on the 5th spot last week has showed a slight growth and moved up to the 4th spot this week and new entrant Pampers Baby Dry Pants is on the 5th spot this week.
Campaigns by previous week players namely Surf Excel Easy Wash, Trivago, Everest Tikhalalwere swept away by new entries in this week. Ad Campaign by Kalyan Jewellers captures the leadership spot followed by campaigns of Tide Ultra and Vivo V17 in 2nd and 3rd positions respectively. Surf Excel Easy Wash seizes 4th place while Lux Toilet Soap manges to occupy 5th slot in this Week.