Mumbai: In a heart-touching celebration of promises that stand the test of time, Spinny, the full-stack used car platform, has unveiled its latest campaign, “God Promise,” featuring the iconic father-daughter duo Sachin Tendulkar and Sara Tendulkar.
In a first-of-its-kind Instagram collaboration, Sara Tendulkar joined her father to reflect on moments that mean the most — trust, long drives, and their deep bond with their adopted indie dogs, Spike and Max. The campaign resonates with warmth, drawing a parallel between emotional connections and Spinny’s industry-first 3-year warranty on Assured+ cars — a promise that goes beyond the purchase.
The campaign film follows Sachin Tendulkar on a journey with an adorable indie dog, unfolding a story built on companionship and care. It’s a tribute not only to enduring relationships but also to the quiet joys of everyday moments that define trust over time.
Sara Tendulkar shared the campaign on Instagram with heartfelt nostalgia, saying, “A really, really long relationship and a promise for the ages. This @myspinny ad brought back memories—of drives, laughs and Spike & Max. This one’s incredibly close to my heart. #godpromise”
The post was accompanied by previously unseen family photographs with their furry friends, deepening the personal connection of the campaign and offering fans a rare glimpse into their world.
Spinny’s “God Promise” stands out as more than just an ad. It champions the idea that certain bonds — whether with people, pets, or even vehicles — are built to endure. The presence of the Tendulkars’ real-life adopted dogs adds authenticity and reinforces the brand’s subtle advocacy for adopting indie dogs, sending a strong message of inclusivity and compassion.
With storytelling that intertwines sentiment and trust, the campaign perfectly mirrors the core of Spinny’s Assured+ 3-year warranty — a promise not just of quality, but of commitment.
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