Bangalore : Saral Jeevan, the info-entertainment channel in Kannada, is launching 6 properties from 4 th March. Adds fiction for the 1st time to existing content mix. Saral Jeevan has been known for programming with a focus on mythology, history, travel and insights from Indian heritage & culture. While the niche and core identity of the channel to remain same, fictions are being added to enhance channel reach to bigger viewer base.
THE FICTIONS: The 4 fictions are scheduled for telecast in the weekday prime time between 8 pm & 10 pm. SHIVA starring noted Kannada cinema star Yash, is set on the backdrop of a business family. Where Yash plays a role of young business man of rich family, who prefers being simple and living close to the nature Vs taking care of Business Empire.
HRUDAYA SAAKSHI & BHARATHI are fictions with family values and bonding forming the crux of the stories. They portray the importance of value system in middle class families of semi urbane Karnataka. ARUNARAAGA is a story of a happily married woman which takes sudden turns with the entry of protagonist’s old friend who turns psycho.
MAHARAANI (Saturday 9.00 pm): The info & entertaining reality show is like a game show where anchor interacts and gives tasks to 4 young participates. They could be from the fields of Cinema, Television, Modeling, Or Students from a noted college. The tasks include general knowledge Q&As and games. Participants get attractive prizes, while the winner among them gets a special prize.
NAM CAMPUS 2 (Sunday 8.00 pm): The season 2 of popular college campus program is back with lot more dynamism added to it. The program includes students’ active participation with sports and funny competitions. Lots of prizes also given out.
“Saral Jeevan always stood for presenting positive and inspiring programming. Adding fiction will not dilute our unique identity, instead it helps in carrying the good message to larger viewer base” says Dr. Shri Chandrashekhar Guruji, Chairman, CG Parivar Group. Yet another news from Shri. Guruji is the recent launch of insightful and solution driven program, MANAVABHIVRUDHI GURU is a daily live program.
“Saral Jeevan turned 3 years recently and adding fiction to strengthen the content line-up is just on time and a strategic move. While the core of programming continues to be inspired by Indian heritage & culture, the new content forms about 20% of the content mix” says Raghunatha Reddy, Business Head of Saral Jeevan.