Mumbai: Renowned entrepreneur Sarvesh Shashi has officially launched ABC Studios. This innovative venture aims to bridge the gap between the North and South Indian film industries, redefining the dynamics of artist management, brand partnerships, and content creation.
Sarvesh Shashi, Founder, shared, “I’m thrilled to introduce ABC Studios, a culmination of my team’s dedication and vision. Our name represents the harmony of Artist, Brand, and Content. We’re working towards being a one-stop entertainment solution especially for the south of India, fostering mutually beneficial partnerships between exceptional talent and esteemed brands & production houses.” He further added, “ABC Studios is committed to unlocking the full potential of talent and stories, managing artists across entertainment, music, and sports, and producing exceptional content,”.
ABC Studios is quickly establishing itself as a comprehensive platform that integrates these critical elements, allowing for seamless collaborations that enhance the visibility and reach of artists across regions. The studio’s impressive client roster features top-tier celebrities, including Jennifer Lopez, Tamannah Bhatia, Sreeleela, Vijay Sethupathi, Malaika Arora, Surya Kumar Yadav, and Shruti Haasan.
In just six months since its inception, ABC Studios has forged successful partnerships with major brands such as Amazon, OnePlus, Formula 1, Coke Studio, Kitkat, Dyson, Well Being Nutrition, Sole Threads, and the Paris Olympics, among others. The studio has delivered a series of high-impact endorsement and digital campaigns, amassing over 300 million views collectively.
In addition to brand collaborations, ABC Studios has made a mark in film production, having successfully managed casting for over 10 films in its short operational timeline. This rapid ascent in the industry showcases ABC Studios’ relentless hustle and commitment to quality.
