SATYA MicroCapital has roped in Footballer Sangeeta Soren as its Brand Ambassador. Sangeeta belongs from the grassroots and understands the value of hardships faced by the client base of SATYA.
With this partnership, SATYA aims to boost its outreach in microfinancing to those at the bottom of the pyramid nestling across rural hinterlands in the country. With a current AUM of INR 2000+ crores, SATYA plans to be a catalyst for the socio-economic upliftment of 5 million households by the year 2025. During the five-year engagement, Sangeeta will be the face of SATYA MicroCapital’s social and marketing campaigns across various platforms. She will work with the brand in promoting its products and services.
“This is SATYA’s first-ever opportunity to have a brand ambassador, a milestone in itself,” said Vivek Tiwari, MD, CIO & CEO, SATYA MicroCapital Ltd. “We are extremely pleased to have Sangeeta Soren, the international footballer, as our brand ambassador. She has represented India at the Under 18 (U-18) and Under 19 (U-19) levels in several international competitions. She resonates with our ideal clients, their emotions, their struggles, their aspirations. We believe this association will go a long way in not only establishing the desired brand recognition and recall but also in bringing about a paradigm shift in consumer belief towards the microfinance sector.”
Sharing her thoughts on associating with SATYA, Sangeeta said, “I feel very fortunate, and it is a proud moment for me to come onboard with SATYA MicroCapital as its official Brand Ambassador. I come from a rural background, and I am aware of day-to-day hardships which rural people encounter to live a normal life. I totally realize the prominence of that one opportunity that has the potential to transform the course of your life. This is what I appreciate about SATYA and their intent behind empowering the marginalized section of the population; they are giving that kind of opportunity to small business entrepreneurs who are the backbone of our communities and our country. I am thrilled that now I will assist them in carrying their mission further.”
