Mumbai: Tune, a new creative agency born from the celebrated legacy of two prominent studios, Bandstand Videos and Tikdum Studios, officially announced its launch today.
The agency is the brainchild of creative duo Tuhin Arya and Neel Nigam, who bring over a decade of experience in creating bold, idea-first campaigns. With Bandstand Videos and Tikdum Studios as in-house production arms, Tune sets out to revolutionize advertising by bringing back the golden era where ideas took center stage, and impact followed naturally.
For the past ten years, Bandstand Videos has earned recognition with over 200 award-winning film campaigns, while Tikdum Studios has redefined the art of product films with sleek CGI and compelling visuals. Their portfolio includes high-profile brands like Urban Company, DSP Mutual Fund, Bombay Shaving Company, Mamaearth, and SUGAR Cosmetics.
“Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years,” said Tuhin Arya, Co-founder & Chief Creative Officer of Tune.
With a shared vision to bring creativity back to the forefront, Neel Nigam, Co-founder & Chief Content Officer of Tune, explained, “With Tune, we want to bring back the focus on bold ideas and impactful storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate.”
Already gaining traction in the industry, Tune has closed a few significant accounts, and the agency expects to announce two more major partnerships in the near future. Tune’s fresh approach promises a blend of creativity, storytelling, and strategic insights that will redefine the future of advertising.
As Tune embarks on this exciting journey, it positions itself as a creative force ready to make waves in the advertising world, delivering campaigns that captivate audiences and drive lasting brand impact.
