Mumbai: Sebamed, the German skincare brand distributed and marketed in India by USV Private Ltd., has launched a ground-breaking new campaign for Baby Sebamed, its specialized baby care range. Created by Leo India, the campaign artfully traces a baby’s journey from the safety of the womb to their very first breath in the outside world, reinforcing the brand’s commitment to pH 5.5 science-backed skincare.
Bringing the world closer to the womb, the campaign features raw and authentic visuals of smiling foetuses nestled in comfort – a powerful representation of purity, safety, and protection that Baby Sebamed aims to deliver through its formulation. This visual storytelling marks a first in the category, setting a new benchmark for baby care communication.
Set to a soulful track composed by singer-songwriter Taba Chake, the film deepens the emotional connection by highlighting that from the very first moment, a baby deserves gentle, scientifically developed care.
“As your baby takes their first breath in a new world, from the quiet safety of the womb to the wonder of your arms, their delicate skin deserves that same gentle protection, with the power of pH 5.5. This campaign captures that beautifully in a real & raw form, touching an emotional chord with parents & parents-to-be. It’s more than a product; it’s our commitment to you and your little one – a trusted partner in love, protection, and every precious moment from day one,” said Philip Kuncheria, Country Head – Sebamed.
Sachin Kamble, Chief Creative Officer, Leo – South Asia, added: “We really wanted to bring to life Sebamed’s promise of science-backed skincare. Inspired by real visuals of babies inside the womb smiling, cocooned in comfort, we captured the purest form of protection and care. That’s exactly what Sebamed aims to replicate with its science-backed baby care range. This is the first time that a campaign in this category has shown a raw depiction of the lead-up and period of birth, without losing its warmth and tenderness.”
Conceptualized by Leo, produced by Footloose, and directed by Indrashish Mukherjee, the campaign is now live across digital and outdoor platforms, offering a heartfelt blend of authenticity, science, and emotion in baby care communication.
