Senco Gold & Diamonds has launched its campaign to promote its festive collection Gossip, a range of fast-moving, fashionable and easy-to-wear silver jewellery.
A young woman comes home for Durga Puja to be greeted by her younger sister. When her sibling asks what she has brought her, she says, “A lot of gossip”. While the younger girl feigns disappointment, ‘Gossip’ turns out to be nothing like she imagined.
Celebrating the spirit of Kolkata during the Durga Puja festival, from the iconic yellow ambassador taxis to the decorations, the lights, the flowers and the overall festive spirit, the campaign for Senco Gold & Diamonds captures the essence of Goddess Durga’s homecoming.
Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said, “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”
Piyash Ghosh, Director and Cinematographer, Bang On Content, said, “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling and creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”
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