New Delhi: In a strategic move to enhance its brand visibility and communication outreach, Senco Gold & Diamonds, one of India’s most iconic and trusted jewellery brands, has appointed Actimedia PR & Digital as its official PR agency. The mandate covers end-to-end media communications, brand storytelling, and amplification of major campaigns, product launches, and events. With a legacy of over 85 years, Senco Gold & Diamonds has consistently delivered excellence in design, craftsmanship, and quality. As the flagship brand of Senco Gold Limited, the company was incorporated in 1994 and became a public limited entity in 2007 to support its growing presence in the organised jewellery market.
Senco’s unique strength lies in blending age-old Indian craftsmanship with evolving design sensibilities. The brand’s jewellery offerings span a wide range of traditional and contemporary styles, including intricate filigree, meenakari, polki, jadau, temple jewellery, and modern Indo-Western aesthetics. Its extensive product line covers gold, diamond, silver, and platinum jewellery, with designs that cater to every occasion and price point—from rings and earrings to bangles and mangalsutras. With a retail presence of over 170 showrooms across India, including in Delhi, Maharashtra, Karnataka, West Bengal, Assam, and Bihar, Senco Gold & Diamonds continues to strengthen its footprint across both metro and non-metro markets.
The House of Senco also boasts a diverse sub-brand portfolio that reflects its focus on catering to varied consumer preferences. This includes Everlite, a line of lightweight jewellery designed for daily wear; Gossip, a youthful, fashion-forward collection; and Aham, a premium range of men’s jewellery that highlights individuality and bold style. These sub-brands have contributed significantly to the brand’s evolution as a holistic jewellery destination.
As Senco Gold & Diamonds’ official PR partner, Actimedia PR & Digital will take the lead in driving consistent media visibility, managing brand reputation, and highlighting the artistry, heritage, and innovation that define the brand. The agency will play a key role in communicating the brand’s journey, customer experiences, and future vision across digital and traditional platforms. Commenting on the partnership, the agency expressed its enthusiasm about working with one of India’s leading jewellery houses and reaffirmed its commitment to crafting compelling narratives that connect with audiences nationwide. The collaboration marks a new chapter in Senco’s brand-building journey, as it continues to lead with authenticity, craftsmanship, and trust.
