Mumbai: Jewellery retail brand, Senco Gold & Diamonds, has announced the onboarding of Bollywood’s young superstar Kartik Aaryan as the brand ambassador for its men’s jewellery range, Aham. As part of this collaboration, Senco Gold & Diamonds has launched an exclusive range of meticulously crafted collection, ‘Regalia’, which exudes dignified demeanor and cosmopolitan flair.
Kartik Aaryan, known for his unique sense of style, will be seen flaunting the ‘Regalia’ collection in a series of promotional campaigns, including digital marketing initiatives and social media engagement. This partnership will enable fans and customers to connect with both Kartik and the brand, further strengthening Senco Gold & Diamonds’ presence in the market.
To amplify the partnership, Senco Gold & Diamonds has also partnered with Kartik Aaryan’s upcoming Diwali release, Bhool Bhulaiyaa 3, for in-film promotions. This strategic move is expected to reach a wider audience and create a buzz around the brand’s new collection.
Talking about the announcement, Joita Sen, Director, Senco Gold & Diamonds said “We are happy to welcome Kartik Aaryan to the Senco family as the new face of our men’s brand Aham. As we see a rising trend in men for stylish jewelry, he is the perfect brand ambassador to be the style inspiration for men’s fashion. An icon for the new generation, his versatility and willingness to embrace changes and to experiment are values that resonate with Senco as a brand. He is the ideal fit for relaxed masculine luxury. His charm effortlessly blends sophistication with approachability, making him relatable to younger, style conscious consumers. His cultural relevance adds to appeal while his charisma makes the association feel personal, modern and aspirational.”
Excited about the new partnership, Kartik Aaryan, expressed, “Jewellery today isn’t just for women, but a powerful form of self-expression for everyone. When I wear a piece that reflects my style, it boosts my confidence and shows the world a different personality. I am thrilled to partner with Senco Gold & Diamonds for their stunning Aham collection. Aham’s designs are understated yet sophisticated. Their commitment to quality and design is impressive and I am excited to showcase this exceptional collection and connect with more men who, like me, value style with a touch of individuality.”
