World Dentist’s Day is on October 3, and oral care brand Sensodyne launched a digital campaign to celebrate the role of dentists in our lives.
The campaign has four short films that bring alive the small joys of life – be it a hot cup of tea on a rainy day or a chilled water to quench one’s thirst. It can be a special moment of a grandfather bonding with his grandson over ice cream or experiencing the newfound confidence of a teenager that comes with having her braces removed.
Joy of a hot tea:
Joy of chilled water:
Joy of sharing an ice cream:
Joy of a new you:
Sensodyne has also partnered with three prominent influencers from across the fields of fitness, travel, and culinary arts for the campaign. Each of them don’t just share their personal oral health stories, but also bring the relationship with their dentists alive through conversations. From travel influencers relishing diverse cuisines to chefs emphasising the importance of good oral health, the influencers talk about the critical link between oral health and living life to the fullest.
Bhawna Sikka, Category Head, Oral Care Lead, Haleon said, “This World Dentist Day, we wanted to demonstrate our firm belief in the importance of the role played by dentists in helping people maintain their overall health. Most people feel wary of visiting dentists; hence, through this campaign we hope to bring alive stories and conversations that show how dentists enable small joys throughout our life. They are the doctors of joy and people should see them more often.”
Feedback: [email protected]
