Mumbai: Sequoia, Goldman Sachs and Coatue-backed Rebel Foods, the world’s largest cloud kitchen player and parent to brands such as Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, Sweet Truth, Firangi Bake and Slay, today announced their partnership with leading Indian integrated marketing business impact consultancy, One Source, for the next three years. Involving reputation management counsel across corporate and consumer stakeholders, the mandate will cover corporate communication, investor relations, consumer outreach and content marketing on PESO platforms for Rebel Foods.
With a presence across India, the Middle East, South East Asia and the United Kingdom, Rebel Foods has 3,000 restaurants globally, and processes over a million orders a month. Whether it be technology-driven temperature checks, feeding lakhs of migrant labourers, or growing from India to across the globe, the company has focused on steady global growth, which today sees them on the cusp of joining India’s unicorn club. For One Source, this mandate will be spearheaded by lead counsel on the account, Jaspreet Kaur, supported by country lead for corporate communication, Kishor Barua and the national team.
Speaking of the partnership, Kallol Banerjee, Co-founder, Rebel Foods opined, “At Rebel Foods, our focus as a digital-first brand has been to always work towards the ever progressing goal post of customer love. This is something we found in common with One Source, which combined with their focus on sustainable positive business impact for clientele, and deep expertise across PESO media, helped us make our decision”.
Sandeep Rao, CEO, One Source added, “Our focus as a consultancy is growing our clients’ businesses. When one sees partners’ business objectives as one’s own, marketing becomes a revenue centre, not one known for cost. We look forward to continuing doing some amazing work for Rebel Foods, and are honoured by their continued faith in our brand of marketing. In a nutshell, the belief that focusing on client growth is the way forward on our growth journey is very strong at One Source”.
