Mumbai: Shah Rukh Khan–Kajol’s love song ‘Gerua’ that won millions of hearts soon after its release, creates history again by crossing the 100 million views mark on YouTube today. Released by Sony Music Entertainment, the song is a visual treat featuring the King of Romance – Shah Rukh Khan and the effortlessly beautiful Kajol.
Crooned by Arijit Singh and Antara Mitra, the song that was immediately termed as the love anthem of the year continues to receive enthused response. Sony Music left no stone unturned to ensure the song reaches out to all fans globally and the release of an Arabic & Malay version was a part of the same strategy. Sony Music also gave Gerua many firsts, it is the 1st Bollywood film to have pre-booking across 100+ stores on iTunes and the 1st song to be made available on the same day across all audio platforms worldwide.
All these marketing innovations lead to the song today crossing 100MN views on YouTube. Commenting on the same, Sanujeet Bhujabal, Marketing Director, Sony Music India said, “We were committed to making Dilwale the biggest Soundtrack not only in India but in the International markets and today the achievement of this feat speaks a lot about the paring of the iconic couple combined with an innovative marketing strategy. This is the first for us too and we are extremely happy with the response the song and the soundtrack has received worldwide. We look forward to working with the talented team at Red Chilles and Pritam Da again .”
Dilwale is a family entertainer with a perfect blend of action, romance and comedy. Dilwale stars Kajol, Shah Rukh Khan, Kriti Sanon and Varun Dhawan. The film is produced by Red Chillies Entertainments Pvt. Ltd in association with Rohit Shetty Productions and the music is composed by Pritam. Sony Music acquired the rights for the film music.
YouTube Link: https://www.youtube.com/watch?v=AEIVhBS6baE
