• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, February 25, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ShareChat releases cricket-special ad solutions for brands

by Editorial
February 25, 2020
in Featured
2 min read
ShareChat releases cricket-special ad solutions for brands
Share Share ShareShare

Mumbai: ShareChat, the Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

ShareChat’s unique move originates from a pilot done at the same time last year during IPL 2019. The platform had received more than 300 million impressions over 45 days. Such an overwhelming response from the ShareChat audiences has now translated into a comprehensive yet compelling offering for brands for the upcoming IPL 2020 on ShareChat platform.

The solution offers diverse and multi-layer integrations keeping in mind the user journey on the platform. These propositions offer brands undivided attention of the users and unique offerings that give users a connected experience in their native languages in a cricket – crazy country like ours.

The integrations include:

  • Cricket Bucket: This unique bucket customized during the IPL 2020 will take the user directly to the trending tags of Cricket. A click on this bucket opens the door to the cricket world on ShareChat.
  • Live Score Board: The live score-board will be available with brand integration and engagement through co-Integrated tag and brand logo, header banner and footer banner. The brand will thus be present on the pulse of the game where the users will be hooked on during the match.

Prediction Polls: Brands can integrate with the polls feature, where users will be asked to predict:

  • Outcome of a toss
  • Result of a match
  • Multiple layers of predictions at different stages of a match

UGC Updates: To make the offerings even more interesting, users will be encouraged to participate in conversations with their UGC ( user-generated content ) on a regular basis around certain matches, teams, individuals, landmarks etc.  This offers an engaging and unparalleled opportunity to the brands to connect with audiences and own conversations before, during and after the game.

Sunil Kamath
Sunil Kamath

Announcing the launch of cricket-special brand integrations, Sunil Kamath, Chief Business Officer, ShareChat said, “Cricket connects to every individual of the country, and unites India as a nation irrespective of language, religion, geography etc. ShareChat replicates a similar connotation and tested the efficacy of the cricket-special content bucket during IPL 2019”

“We have noted that over 40 million users are unique to ShareChat and not present in any other cricket platform. As we have launched our cricket-bucket for brand integrations, we expect to optimise brands reach through various exciting campaigns,” added Kamath.

Tags: ShareChatShareChat Cricket-special brand integrationSunil Kamath ShareChat

Related Posts

TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018
Exclusive

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

by Aboli Kadam
February 25, 2021
0

TAM released AdEx’s overview of advertising by the Life Insurance category in the 3rd and 4th quarters of 2020. The...

Read more
India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA
Featured

India will account for 76% of the Disney+ base in APAC and 40% of revenues this year: MPA

by Editorial
February 25, 2021
0

According to the recent data revealed by Media Partners Asia (MPA), India will account for 76% of the Disney+ base...

Read more
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021

Subscribe to Newsletters

Trending

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers
Advertising

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers

by Editorial
February 24, 2021
0

New Delhi: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads...

ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Moneycontrol's partnership with Stockal empowers its users with a single platform to invest globally

Moneycontrol’s partnership with Stockal empowers its users with a single platform to invest globally

February 24, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.