Mumbai: Flex, a FMCG brand based out of Ahmedabad and a participant in Shark Tank India season three, has issued a legal notice to Sony (Culver Max Entertainment) over the deactivation of their social media accounts, citing severe business losses.
The notice addresses violation terms, adverse effects on business operations, and unresponsiveness from Sony’s team. Sony (Culver Max Entertainment) has breached the agreed-upon terms of their partnership with Fit & Flex, resulting in significant operational disruptions. Despite Fit & Flex’s diligent adherence to all contractual obligations, Sony’s failure to uphold their end of the agreement has led to substantial setbacks for the startup it said.
The deactivation of essential social media accounts and online ad platforms by Sony Pvt Ltd. (Culver Max Entertainment) the company said has caused multiple adverse effects, including delays and withholding of essential components and services, leading to production slowdowns and missed deadlines. These interruptions have imposed unexpected costs, straining Fit & Flex’s financial stability and growth projections. Furthermore, the reliability of Fit & Flex has been questioned by customers and partners solely due to Sony’s unreliable conduct added the company.
Founder, Fit & Flex, Pathik Patel said, “Despite numerous attempts to resolve these issues, we have faced complete radio silence from Sony, augmenting our challenges and highlighting the lack of accountability. We are not alone; many brands report similar breaches and setbacks. We urge media and industry stakeholders to investigate Sony’s practices for greater transparency and fairness. It is crucial for the public and industry stakeholders to be aware of these issues, which have far-reaching implications for the business community. We believe that bringing this matter to light will hopefully prevent further harm to other brands that plan to participate in Shark Tank in the future”.
