New Delhi: SHEBA®, the cat food brand from Mars, has proudly named Bollywood actor and devoted pet parent Sharvari as its brand ambassador. This collaboration celebrates the evolving bond between cats and their parents in India, underscoring the love and dedication pet owners have for their feline companions.
As cat ownership rises globally, SHEBA®’s latest digital campaign, “All They Want Is SHEBA®,” highlights the lengths pet parents go to in order to please their cats, reinforcing that happiness comes from meals that satisfy a cat’s refined palate.
Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition, said, “The SHEBA® brand stands for uncompromised taste, quality, and nutrition—qualities that have made it a preferred choice for pet parents worldwide. In India, over 70% of cat parents consider their cats as family, and 69% of them are first-time pet owners. This new generation of pet parents goes the extra mile to bond with their cats, making feeding a gesture of love and care.”
Ayesha Huda, Chief Marketing Officer, Mars Petcare India, added: “It is heartening to see SHEBA®’s growing popularity in India, driven by pet parents in metro cities who seek a high-quality feeding experience for their cats. Sharvari’s credibility, talent, and personal pet parenting journey make her the perfect ambassador to reflect the thoughtful choices discerning pet parents make to indulge their cats.”
Expressing her excitement, Brand Ambassador Sharvari shared, “The one thing common for all pet parents is that pets are family. Every choice we make for them matters – from how we care for them to how we nurture and connect with them. Feeding pets is such an important part of that bond, and I believe that food should be as much about nutrition and high quality meals as it is about creating memorable mealtime moments of love and connection. This is what SHEBA® brand stands for – making mealtimes a meaningful ritual to create deeper bonds with pets.”
The launch event also hosted discussions with cat pet parents and influencers on pet parenting and quality cat nutrition. Conversations centered on India’s evolving pet ownership trends, the rising demand for premium nutrition, and how gourmet meals strengthen the bond between cats and their families.
