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Shikhar Dhawan launches eyewear brand QUE, with #QUEaaRahaHai campaign

Recently Shikhar also made a strategic investment in QUE and was onboarded as a partner and brand ambassador

by MN4U Bureau
May 23, 2024
in Marketing
Reading Time: 2 mins read
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Shikhar Dhawan launches eyewear brand QUE, with #QUEaaRahaHai campaign
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QUE, a premium eyewear brand, launches #QUEaaRahaHai campaign with cricketer Shikhar Dhawan as its brand ambassador. Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE offers luxury sunglasses blending style with excellence.

Recently, QUE announced a strategic investment from Shikhar Dhawan, who joined the brand as a partner and brand ambassador.

The brand is offering the ‘QUE Advantage Pass’ for exclusive benefits to QUE customers, such as 40% off on sunglasses, Rs. 499/- annual plan, 100% cashback as coupon code, priority customer support, and exclusive fashion deals. The pass also includes new offers like a meet and greet with Shikhar Dhawan. Pre-book the QUE Advantage Pass now; sunglasses sale starts on June 12.

QUE aims to revolutionize eyewear with high-quality, stylish sunglasses. Driven by a passion for fashion and individual empowerment, the founders prioritize premium design, quality, diversity, and style.

Speaking about the launch, Shikhar Dhawan expressed his excitement, saying, “Joining hands with QUE feels like hitting a perfect cover drive – smooth, stylish, and impactful. I’m delighted to partner with QUE to bring you a premium range of sunglasses with our campaign #QUEaaRahaHai. As someone who values style and quality, I’m proud to be part of a brand that shares those same values. QUE isn’t just about eyewear; it’s about making a statement, expressing yourself, and feeling confident. With their commitment to excellence and dedication to offering premium eyewear options, QUE is all set to redefine fashion standards in the eyewear industry.”

Speaking on the launch Shashank Saurabh, Co-Founder of QUE said – “We are immensely proud to introduce QUE to the Indian market. Our journey began with a shared passion and a desire to offer premium eyewear options that blend style with quality. With QUE, we aim to provide sunglasses that elevate one’s look but also reflect one’s personality. QUE is more than just a brand; it symbolizes style, quality, and diversity. We are committed to offering a curated collection of distinctive designs that cater to the diverse tastes of our customers. Each pair of QUE sunglasses is meticulously crafted to ensure superior quality and comfort,” 

QUE’s sunglasses feature premium materials like TR90 and metal alloys for durability, comfort, and UV protection, resonating with consumers as a top choice for stylish, high-quality eyewear.

Tags: #QUEaaRahaHai campaigneyewear brandQUEShashank SaurabhShikhar Dhawan

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