WickedGud, a D2C start-up, announced a significant investment from Bollywood actor Shilpa Shetty.
The Mumbai-based company, 100Percent Nourishment Pvt Ltd, which markets healthy indulgent food products under the WickedGud brand, has raised ₹2.25 Crore from Shetty.
This latest investment from Shetty follows previous funding from Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and other marquee founder angels including boAt co-founder Aman Gupta.
WickedGud gained further exposure on Shark Tank India Season 2’s grand finale episode, leading to successful expansion into international markets including UAE, Singapore, Mauritius, and Nepal.
“We are thrilled to welcome Shilpa Shetty to the WickedGud family,” said, Bhuman Dani, Founder and CEO of WickedGud. “Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption,” he added.
Commenting on the investment, Shetty, said, “We’re a family of food-lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits, but also the fact that my kids loved it too. Grown ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”
